What is Search Engine Marketing?
Search Engine Marketing is the
technique used to promote a website to increase the visibility of a website in
SERPs by doing both on page and off page techniques and also through advertising
(PPC,paid inclusions).
- Search Engine Marketing:
- PPC (Pay per Click)
- Cost per Impression
- Search Analysis
- Web Analytics
PPC:
PPC stands for pay per click also
called as cost per click. We use this method to get direct traffic for a website.
Where advertisers pay the publisher (typically a website owner) when the ad is
clicked
Cost per Impression:
Cost per impression, often
abbreviated to CPI or CPM (Cost per mile) are terms used in online advertising
and marketing related to web traffic. They refer to the cost of internet
marketing campaigns where advertisers pay for every time their ad is displayed,
usually in the form of a banner ad on a website, but can also refer to
advertisements in Email advertising.
Search Analysis
Search analytics is the analysis
and aggregation of search engine statistics for use in search engine marketing
(SEM) and search engine optimization (SEO).
Web Analytics
Web analytics is the measurement,
collection, analysis and reporting of internet data for purposes of
understanding and optimizing web usage.
Original Source: www. wikipedia.org
SEM is used to get traffic to
your website by doing above methods. There are so many web services providers offering sem services for
their clients to get well traffic and increase visibility in Search Engine
Result Pages.
